A Partnership Opportunity
A Toast to Abundance
The Evening
Arrival & Gold Carpet
7:00 PM — Gold-carpet entry, champagne on arrival, sponsor activation booths
Gold Cocktail Hour
8:00 PM — Curated bar takeovers, sponsor-branded tastings, photo moments
Dinner & High-Life Performance
9:00 PM — Seven-course experience, live afro-highlife set
The Communal Toast
10:30 PM — Seven-year anniversary ceremony, sponsor recognition moment
Fireworks & After-Party
11:00 PM — Gold sky finale, sponsored bar, dancing until midnight
Sponsor Spotlight Moments
Throughout — Branded activations, content creation, gifting suites
Our Story
Since 2020, ThankfulFor— Life™ has curated the most intentional rooms in Nigeria — spaces where abundance is not just a word, but a lived ritual.
500+
Guests per edition
6
Sold-out editions
100%
Organic growth
Why ThankfulFor
Premium Audience
Young, affluent Nigerian professionals aged 25–40. High disposable income, brand-aware and socially influential.
Seven Years of Trust
Our guests return, refer and advocate — a loyalty built over seven consecutive sold-out years, not paid acquisition.
Cultural Authority
Lagos’ defining year-end celebration. Covered by BellaNaija — brands earn genuine cultural currency by association.
The Theme · TFL7
“Gilded-age glamour fused with the ritual
of Nigerian high-life — a toast to seven
years of community and abundance.”
Gilded glamour meets Lagos nightlife
Gold carpet · Gold glasses · Gold night sky
Authentic music, ritual & culture
Partnership Tiers
₦25,000,000
Full naming rights · Stage branding · VIP table for 10 · Custom activation · All media
₦15,000,000
Branded cocktail hour · Carpet branding · Table for 6 · Social content integration
₦8,000,000
Newsletter feature · Digital placement · Table for 4 · Logo on all materials
Bespoke activations available — every partnership tailored to your brand’s specific objectives.
The Reach
8,200+
Newsletter subscribers
14,500+
Social followers
500+
Guests per edition
100%
Organic growth